As the third best-selling sneaker of 2021 in North America, the Nike VaporMax Plus continues being a go-to option for casual and savvy consumers alike. And while it celebrated its fourth year on the market in January 2022, the silhouette is helping the Swoosh celebrate its 50th birthday as “NIKE, Inc.”
For the uninitiated, the North American sportswear behemoth was founded under the name “Blue Ribbon Sports” in 1964. Over the next seven years, the brand’s co-founders Phil Knight and Bill Bowerman helped Japan’s Onitsuka Tiger sell its products in the U.S. while they developed their own track shoes. At the end of both parties’ agreement in 1971, BRS became Nike and launched two models – the Moon Shoe racing flat and Nike Cortez – that helped solidify it as a business and player in the sport of running from 1972 onwards. There’s little that connects the newly-surfaced VaporMax Plus to its aforementioned predecessors outside of the “Since 1972” stamped on its sock-liner. The predominantly white color palette works in-tandem with shades of green found at the TPU profile cages and sole unit to create an ensemble seldom (if ever) seen across Nike Running heritage. It’s very likely, however, that more Air Max and Sportswear models will appear with a similar arrangement as springtime inches closer.