Nike Flips The Persian Violet On This Upcoming Nike Air Max BW

The art of “flipping” or “reverse” treating a colorway has been in practice for decades, and they’ve typically been well-received as it represents the brand’s recognition of an OG colorway. It has happened on quite a bit of occasions with Nike Sportswear icons, working particularly well on the Air Max 90, Dunk/Air Force 1, and even some Air Jordans. This upcoming Air Max BW boasts that ability as well as it takes on the original “Persian Violet” and gives it a new spin.

Recognized among the most important Air Max models in history, the Air Classic BW (which has been simplified to Air Max BW) debuted in 1991 with a larger Air Max unit unit than previously seen (BW = Big Window), flaunting a Persian Violet colorway that combined white, black, and a sharp purple-ish tone. This upcoming iteration rearranges the black and white while keeping the violet hut as is (tongue, ankle, Swoosh, midsole accent), making it instantly recognizable to even the entry-level Air Max heads.

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